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Boom in non-political law signs throughout WNY

Posted at 12:47 AM, Oct 19, 2020

BUFFALO, N.Y. (WKBW) — "Allen Diggs '20."

The signs all over Western New York lawns.

The non-political law signs are made by Zoom Buffalo. Rory Allen, not the Allen from the signs, runs the print shop.

"Stickers, decals, signage and lately lots of lawn signs," said Allen. "It's been the strangest year yet."

Zoom Buffalo, which has been printing signs since the early 2000s, was hit hard by the pandemic, just like so many businesses this year. The company made high school senior signs in the spring, but now, non-political law signs have been a second life for them.

"This has been a tough year for our business," said Allen. "I'm thankful that there is some way we can participate in the economy, given the circumstances."

Zoom Buffalo doesn't just make Allen Diggs lawn signs. They have others like, "Democrats and Republicans come and go, Wu-Tang is forever." Some are very much still political in a nature, and not football related.

Allen breaks down his recent success to two things: good football by the Buffalo Bills and a divisive political climate.

"There's nothing more united than football in Buffalo."