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Big wins for East Aurora's Fisher-Price at American International Toy Fair

Posted at 12:32 AM, Feb 27, 2019
and last updated 2019-02-27 06:11:15-05

(WKBW) — East Aurora's Fisher-Price is celebrating two big wins at one of the largest toy trade shows in the world.

The company won Infant/Preschool Toy of the Year at the 2019 American International Toy Fair for its Laugh & Learn Smart Learning Home. Fisher-Price describes the toy as a way to introduce "your baby to numbers, weather, opposites & more with fun music, lights, and sounds."

It also took home honors for Preschool Toy of the Year its Think & Learn Rocktopus. Fisher-Price describes the toy as a way to help "preschoolers learn about music and math through interactive games and creative free-play that lets kids compose their own songs."

Fisher-Price's headquarters are located on Girard Avenue in East Aurora.