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Canalside, Outer Harbor to rebrand itself as "Buffalo Waterfront"

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Posted at 8:00 AM, Apr 29, 2019
and last updated 2019-04-29 12:42:10-04

BUFFALO, N.Y. (WKBW) — Canalside and Outer Harbor are rebranding.

The "Buffalo Waterfront" will be a new parent brand that will bring both destinations together.

Officials with the Erie Canal Harbor Development Corporation (ECHDC) tell 7 Eyewitness New that Canalside and the Outer Harbor will keep their logos and names.

The goal is to bring in more tourism and awareness to the waterfront, according to ECHDC.

ECHDC says they will release more details on their website later this week.

The change will happen in May.