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A new variety-pack of beer will help support local businesses

Posted at 6:20 PM, Feb 04, 2021
and last updated 2021-02-04 18:20:14-05

BUFFALO, N.Y. (WKBW) — Paul Santora, owner of Santora’s Pizza Pub and Grill is on a mission to help save local restaurants.

“We knew it was going to be a rough road for us, but we would get through it," Santora's said. "But I knew a lot of people in the restaurant industry who may not, and I was just really interested in helping them out.”

In December, Santora started the not for profit Revive Western New York Restaurants. Their goal — to provide financial support for independent restaurants in need.

“We’ve gotten so many responses of people who said, you know, we’ve been trying to figure out how to help restaurants in the Western New York area, and this is just the perfect avenue to do so,” Santora said.

And starting this weekend, you can help too. All you have to do is buy a pack of beer! Starting February 6, a four-way variety pack of beers from 42 North, Community Beer Works, and Resurgence and Hamburg brewing companies will be available for purchase.

“This was really a no-brainer for us," President of Resurgence Brewing Company Jeff Ware said. "I mean, your local restaurants and mom and pop bars are our core customers. They're really an important part of our way to market. So if we can support them, we’re happy to do that.”

Each brewery created one beer for the variety pack, and 100% of the profit goes right back into the fund. The variety pack is priced at around $12.99 and can be found at almost any store that sells craft beers.

“I know that people are gonna support this. Buffalo always supports local. And that little spike will definitely help those restaurants out,” Ware said.