Limited-edition Labatt Blue and Labatt Blue Light cans will soon have a Buffalo flair.
Labatt USA announced it will partner with Waterkeepers throughout the Great Lakes region, making a $100,000 investment to support their efforts to sustain and safeguard waterways.
“Not only is clean water required to make great beer, but it also means recreation on the water. By working to improve our water footprint, we’re also able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer,” said Lisa Texido, brand manager for the Labatt Family.
The partnership will lead to limited-edition “Loving New York” graphic cans of Labatt Blue and Labatt Blue Light.
The cans will feature popular summer water destinations in New York State including the Buffalo River, Lake George, Seneca Lake and Thousand Islands.
The image of the can featuring the Buffalo River can be seen above.
The "Loving New York" cans will be available at all locations that sell 18-packs of Labatt Blue and Labatt Blue Light.