The Sabres' organization, Pegula Sports and Entertainment, alongside representatives from KeyBank joined Mayor Byron Brown to unveil the newly named KeyBank Center.
The bank acquired the naming rights to the former First Niagara Center in connection with parent company KeyCorp's acquisition of First Niagara Financial Group this year.
Among some new changes, all exterior and interior signage of the venue will be rebranded. In addition, all on-site ATMs and the 200 level will be renamed.
Several other new enhancements include free enhanced Wifi access throughout the entire arena and a new LED system.