After 30 years in the business, Joyce DeLong is leaving her print on the Western New York community!
What began as an Insty-Prints shop has recently become Allegra, a marketing and print agency.
DeLong's husband opened an Insty-Print franchise back in 1983 and she worked in the background.
Once her kids headed off to college, she took the reigns of the business and brought it to the forefront of the WNY community.
It wasn't a challenge for her because being a social butterfly comes naturally.
"I'm a people person. I love to help people, I love meeting people," DeLong said.
She is involved in many local organizations including the Rotary Club of Buffalo, the Women Presidents' Organization, New York State Women Inc., and the National Association of Women Business Owners.
"It means everything to be involved in your community. Owning a business, you love the support that people give you, but it has to be a two-way street."
DeLong changed the name of her business to Allegra to embrace its new direction as a marketing company and customers have been loyal.
"I'm a big believer of Western New York and couldn't be more proud of it!"
DeLong lends her marketing and printing services to local non-profits who may have tight budgets or no budget at all.
"Just helping people communicate their message. That's what we do best."
