The challenge? Replicate the moves of Drake's "In My Feelings" song, then share your moves on social media for the world to see. 

According to, more than 79,000 Instagram posts have been tagged with the 'In My Feelings' hashtag since June 29th. The roots of the phenomenon trace back to the Instagram user 'theshiggyshow,' a comedian who shared a video of his perfectly timed choreography to the lyrics 'Kiki, do you love me?' and 'Are you riding?'