The sight of crowds waiting to rush into Toys "R" Us for special deals were a part of the "Black Friday" tradition for decades. However, those sights will be no more as Toys "R" Us has gone out of business after being a powerhouse toy retailer for generations of kids.
"Black Friday" 2018 also comes with announcements by Sears and K-Mart about plans to shut many stores as more people turn to online buying.
The closings leave a void for people who still prefer to visually inspect holiday gifts in-person before buying.
So where can shoppers go?
Locally owned stores say they are ready to pick up where the giants left off - and they are offering enticements to get customers.
7 Eyewitness News Reporter Ed Reilly visited The Treehouse Toy Store in Buffalo and Vidler's 5&10 in East Aurora to learn how the two stores are responding to a "Black Friday" world without Toys "R" Us.