Working from home: an East Amherst woman's success story

Posted at 6:15 PM, Jun 27, 2018
and last updated 2018-06-27 18:15:18-04
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This week’s Women in Business Wednesday takes us to East Amherst.

That’s where Annette Pinder runs “Buffalo Healthy Living Magazine.” She manages all its content out of her home.

“I love what I do,” she said.

Pinder got involved with the free publication in 2010, and eventually bought it in 2013. She said she couldn't do it without her team. From writers, to editors, and distributors, Pinder has about a half dozen contracted employees.

And, in an age when print media is a dying medium, Pinder said her magazine is a huge success. “People love these magazines. They don't have to pay for them. They pick them up. It's refreshing. Ours is an unique format. So, people call me and tell me they look forward to reading this magazine every single month,” Pinder said.

Today, some 32,500 copies are distributed across western New York. It’s all paid for through advertising.

For more information on Pinder, and Buffalo Healthy Living, click here.

Do you know a woman in business? Email our reporter, Ali Touhey at

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