They may have lost, but there is no bad blood between Death Wish and Vidler's 5 & 10.
Death Wish, which markets itself as the world's strongest coffee, visited Vidler's on Tuesday. The owner and founder Mike Brown, along with his friend and second-in-command John Swedish, were there to promote and deliver Death Wish coffee to the East Aurora staple.
According to Vidler's 5 & 10 Facebook page, "Two great New York businesses -- the world's strongest coffee at the world's largest 5 & 10 -- who finished #1 & #2 in Intuit QuickBooks super bowl commercial contest. We're thrilled to be selling their coffee, and delighted that Mike and John from Death Wish Coffee Company will be at our store."
As you may recall, both Vidler's lost a Super Bowl commercial contest to Death Wish, a spot valued at around $4.1 million. Vidler's did get a runner's up prize: a $25,000 check and local media and advertising priced up to $15,000.