Dannon Yogurt has found themselves a new spokesperson in the form of Dallas Cowboys Quarterback, Dak Prescott.
Earlier this week the company decided to drop their former face of the brand, Cam Newton, after his controversial comments towards Jourdan Rodrigue, a female reporter for the Charlotte Observer.
Dannon confirmed Newton would be kept under contract, but have started pulling existing advertising that includes him, according to an ESPN article.
Prescott already has his first TV commercial shoot for the company this week in Dallas, as per ESPN.
It's believed his sponsorships will pay him around $3 million a year, equating to be more than five times his Cowboys salary.