Campus WheelWorks in the Elmwood Village is taking a new approach to holiday shopping.
"We've always had a web presence and a website." said Co-Owner Ethan Johnson. "This is our first year with an actual web store."
The Elmwood Village store is using its new web store to reach out to a new customer base outside of Western New York. He says Cyber Monday specials are a great way to reach out to new customers, and a chance for people who work in retail, like him, to catch up on their holiday shopping.
"I wasn't able to go out and shop Black Friday or Small Business Saturday because I was here, so this is an opportunity to catch up on those deals."
Campus WheelWorks is offering a Cyber Monday deal of 10% off, as well as free shipping on orders over $50. They hope the deals, which were available in store on Black Friday and Small Business Saturday, will help raise customer awareness of their new online shop.
"This will kind of be the first time we're ever really pushing it out there like that, we have this web store and try to encourage people to visit it."