Cancer survivor designs new logo for Roswell Park with a message of hope

Posted at 6:23 PM, Jan 08, 2018
and last updated 2018-01-08 18:24:30-05

A universal symbol of hope - a dandelion. 

"Little kids blow wishes into the wind and so I know that was very meaningful for me when I was growing up. When I was a kid my mother would make dandelion crowns when we were little," Shasti O'Leary-Soudant," a graphic design artist, said.

O'Leary-Soudant created the new logo of dandelions for Roswell Park Comprehensive Cancer Center. 

"When you walk into this building for the first time the magnitude of it is so daunting," she said.

Seeing the dandelions as patients and their families walk in, Roswell hopes it sends a strong message. 

Roswell's new identity aims to better connect with the community it serves.

The new name and logo all ties in with their key principle: 'Unleashing the healing power of hope.'

O'Leary-Soudant says this is very personal for her as she is a cancer patient herself.

She was diagnosed with Hodgkin's Lymphoma at the age of 32 while living in Colorado. The tumor was the size of a small melon.

"I think when you're confronted with a moment like that, a cancer diagnosis, you suddenly understand that like turns on a dime," O'Leary-Soudant said.

O'Leary-Soudant has been cancer free for the past 18 years and now lives in Buffalo. 

The new logo and name is apart of branding a new identity for Roswell as it marks its 120th Anniversary.