As you get your coffee fix at Tim Horton's today, you're helping kids from low-income families go to camp. Wednesday is Camp Day at the coffee chain, and 100% of proceeds from hot and iced coffee sales will be donated to the Tim Horton Children's Foundation.
Coffee sales support the program, or customers can buy a Camp Day bracelet for $2. Customers are asked to pose with their bracelets and take selfies to post to social media and spread awareness of Camp Day.
The Tim Horton Children's Foundation raises money to send kids aged 12-16 from across North America to camps for the summer. The organization says the camp experience build self-confidence, self-esteem and leadership skills, and that kids wouldn't have the ability to experience camp without the donations.
Camp Day started 26 years ago, and has raised more than $162 million in the U.S. and Canada, sending 237,000 kids from low-income families to camp.