Build-A-Bear announces 'Pay Your Age Day'

Attention parents and grandparents: The Build-A-Bear experience is about to get a lot less expensive - at least for one day. 

On Thursday, all Build-A-Bear Workshops will host the first ever 'Pay Your Age Day.' All guests will be able to pay their current age in dollars to create a new furry friend. The promotion includes popular licensed characters as well, including those from the Star Wars, My Little Pony and Trolls franchises.

Even the biggest of kids can take part in the event, with the top price capped off at $29. That means anyone 30 or older will still pay $29 to take home a new stuffed creation.

So what's the catch? Parents or guardians over age 18 need to enroll in the Build-A-Bear Bonus Clubrewards program and provide a name and email address. Customers are encouraged to do that online before Thursday to avoid long lines at the store.  

There are two Build-A-Bear locations in Western New York - at the Walden Galleria and the Fashion Outlets of Niagara Falls. Both stores open at 10 a.m.