Outdoor enthusiasts are getting the legendary combination of a lifetime.
Bass Pro Shops and Cabela's are merging to better serve outdoor needs.
Through this deal, Cabela's shareholders will receive $65.50 per share in cash as Bass Pro Shops acquires Cabela's. The total transaction is valued at about $5.5 billion.
Those true to their particular brand will still be able to use their customer loyalty programs. Through a multi-year credit card partnership with Capital One, all Cabela's CLUB points and Bass Pro Shops Outdoor Rewards points will be unaffected and customers can continue to use their credit cards as they did prior to the merge.
The two companies decided to come together because of their passions for serving outdoor enthusiasts and supporting conservation. The combination brings together three of the nation's biggest sporting brands: Cabela's, a leader in hunting; Bass Pro Shops, a leader in fishing; and White River Marine Group, a worldwide leader in boating, which is part of Bass Pro Shops.