On Saturday morning the Buffalo Zoo welcomed three new members to the family.
Roary, Asha and Amirah are the newest lion cubs to join big brother Tobias.
The cubs, one male and two females, were born to first-time mother Lusaka and second-time father Tiberius on May 12 of this year.
The Zoo also welcomed ROAR Logistics to its family of corporate sponsors, with the company sponsoring both of its Big Cats exhibits, lions and tiger.
According to company President Robert Rich III, "ROAR Logistics is proud to sponsor the Big Cat exhibit; we believe linking our name to these majestic cats brings attention to the Zoo's remarkable education and conservation efforts. By introducing these beautiful animals to new generations of Zoo visitors, we hope to ensure that these animals not only thrive locally, but also in their natural habitats."
In considering a methodology for their naming of the cubs, Zoo Director of Marketing Todd Geise stated that "it's a bit of a unique situation to have three cubs to name all at once and we wanted participation from many sources."
The corporate sponsor named the male cub as a courtesy of it and Mr. Rich's generosity; the keeper staff named one of the female cubs; and, the general public weighed-in on three name choices for the remaining female through an online survey found on the Zoo's social media pages.
African lions are classified as vulnerable in the wild by the International Union for the Conservation of Nature (IUCN). The U.S. Fish & Wildlife Service classifies the African lion as threatened. Loss of habitat and poaching are among the key causes of this classification. Every cub born and successfully reared helps make a difference. The Buffalo Zoo is proud to now have four contributions to this effort this year.
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