BlueCross BlueShield of Western New York is going digital with discounts.
The insurance company's signature member discount, Blue Discounts, features over 100 local and national offers online.
Blue Discounts is a free, value added benefit, offered exclusively to the health plan's commercial members to encourage healthy living and activity.
The new mobile-friendly website allows members to view healthy offers. Members only have to show their member ID card at participating locations, with no limit on usage.
Offers include discounts on the region's most popular restaurants, businesses, sports teams and cultural attractions, including Anderson's, the Buffalo Zoo and Canalside.
Members can share their discounted experiences on social media using #BlueDiscounts.
The complete list of over 100 local and national offers can be found at bluediscountswny.com. Offers will also be displayed on signs at participating merchants and venues.