The Buffalo Bills are looking to improve your game day experience by making your entrance into New Era Field more efficient and convenient.
According to their website, effective now, fans will no longer have the option to print paper tickets, fans can access and manage their tickets from their smartphone.
Your phone is now your ticket, which reduces the risk of lost, stolen, counterfeit or forgotten tickets.
“Mobile ticketing is the next chapter in the evolution of ticketing,” said Pegula Sports and Entertainment Executive Vice President of Marketing & Brand Strategy Brent Rossi. “As technology changes around us, we must adapt and change our methods. Thirty years ago, people had to pick up the phone or come to the ticket office to purchase tickets, fifteen years ago customers transitioned to internet purchases on their desktop computers and now we are seeing a similar shift to mobile. Mobile traffic to ticketmaster.com has increased over 80% in the last five years and more people view their email on their mobile device than their desktop. As more customers purchase and manage their tickets on their smartphones, we want customers to have instant access to their tickets via their mobile device anytime and anywhere.
“We understand that this will be a big change for our customers and we are committed to providing resources to make the transition as smooth as possible. We have information in our season ticket package, on our website and we are adding staff at each gate to assist with any questions about the process.”
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