It's the 23rd annual 97 Rock radiothon, where listeners can request a song for a donation to the Make-a-Wish foundation of Western New York.
Over the years, the 97 Rock radiothon, hosted by Larry Norton, has been able to raise more than $3 million for thousands of children with life-threatening illnesses.
Make-a-Wish grants wishes for children and their families to improve their quality of life and give them a distraction from whatever treatments or doctors visits they may have.
For a small donation, you can request any song to be played on 97 Rock until 10 a.m. on Friday. You can continue to make donations online and bid on exclusive auction items.
You can call (716) 644-9797 to pledge and (716) 888-9797 to bid on items.