$230 for Hatchimals on Walmart.com? It's not Walmart

Posted at 9:10 AM, Dec 06, 2016
and last updated 2016-12-06 18:44:13-05

If you're still desperately trying to get your hands on "Hatchimals," one of the hottest toys of the 2016 season, you may be seeing sticker shock online.

Sites like Walmart.com and Amazon are listing the toys, which usually go for $60, for more than $200! This was the listings Tuesday morning on Walmart's website:

But if you look closely, those items aren't being sold by Walmart or Amazon, but instead third party companies, like "ToysOnline" and "B&B Bargain Buys Corp."

Both sites allow third parties to use their website to sell goods, often that are out of stock, like Hatchimals. Those prices are set by the company selling the product, not Walmart.

"These larger sites have basically found that they don't need to warehouse all of this if there are small businesses all over the country that have these in stock," Joel Colombo, President of web developing company 360 PSG tells 7 Eyewitness News.

Looking for a Hatchimal online? Your best bet may be eBay, where we found new Hatchimals ranging from $100-$200 dollars from individual sellers.

Toys R Us got a shipment in this past weekend, and more shipments could be coming soon.