The Buffalo Bills take on the Denver Broncos this Sunday and New Era is trying to excite Bills fans with a wagon.
New Era's official "Circle The Wagon" vehicle, a horse-drawn wagon, will make stops along Abbott Road, handing out "Circle the Wagons" patches to fans.
An exclusive hat in the New Era Field series will also be released. It's inspired by Chris Berman's famous saying, "Nobody Circles the Wagons Like the Buffalo Bills!" The hat has a 'Wild West' feel with features like a belt buckle logo, denim fabric and a leather visor. The hat is only available this Sunday at the New Era Field Team Store.