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Here's why you're getting emails about privacy from companies in your inbox

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Twitter, Facebook, eBay or many other companies have recently updated their privacy policies — and they're filling up user email inboxes in the process.

The reason is because the European Union is rolling out a new privacy rule today. Its goal is to give people more control over what's shared about them on the internet.

The rule requires companies to get consent from users when it comes to using their personal information.

Tech analysts recommend carefully reading your privacy changes in your settings before you accept or delete.