Owner Matthew Schelter started the venture three years ago, after his parents gave him their special family recipe.
No, the Cheesecake Guy doesn't have a restaurant, but his food truck can definitely be found on Food Truck Tuesday at Larkin Square.
"There's plenty of dessert restaurants and things like that, but specializing in just cheesecake and doing it really well in a variety of different ways and flavors, has made us successful," said Schelter.
Their healthy option is called the Lemony Fresh! It's a smaller portion cheesecake with low-fat ingredients and topped with fresh berries.
Which flavors should you try? Here are their top five best-sellers:
Sponge candy caramel pants
Chocolate peanut butter cup
Next year, the Cheesecake Guy plans to unveil a gluten-free, crust-less option served in a dish for our gluten-free friends.