Southwest Airlines will officially end its long-standing open seating policy on January 27, 2026, marking a significant shift in how the airline has operated since its founding.
The low-fare carrier first announced the change last summer, revealing plans to implement assigned seating for the first time in the company's history.
Under the new system, passengers' ability to select certain seats will depend on their fare type — similar to other airlines.
Purchase options will include standard, preferred and extra legroom seats.
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Tickets featuring the new assigned seating can be purchased beginning next week.
This change follows Southwest's earlier announcement this year that it would no longer offer two free checked bags to many customers.
These policy shifts are part of the carrier's broader strategy to develop new revenue streams for its business.
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