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The Racial Bias in Retail Study commissioned by Sephora

Posted at 6:12 PM, Jan 28, 2021
and last updated 2021-02-19 09:44:31-05

U.S. beauty retailer Sephora is making headlines for its continued leadership in diversity and inclusion. This year it will double its assortment of black-owned brands and recently it commissioned a study to mitigate racially biased and unfair treatment across U.S. retail. Deborah Yeh, executive vice president and chief marketing officer for Sephora says Sephora’s mission is to build the most inclusive beauty community, where everyone feels like they belong. She goes on to say they know as a retail industry we can do so much more to insure that all shoppers feel welcomed. The Racial Bias in Retail Study commissioned by Sephora is the first of its kind national research initiative that determined how pervasive racially biased and unfair treatment is across US retailers. The research showed that consumers who experienced discriminatory treatment won’t come back. Sephora designed an action plan with the goal of ending unfair treatment. Deborah Yeh says the plan covers three areas; expanding product selection to serve our clients unique needs; delivering a more consistently welcoming store experience with zero tolerance for discrimination and enriching the diversity of our team. They have a rigorous measurement plan to hold themselves accountable and will be transparent with their progress.

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