AM Buffalo


Red Cross Launching Missing Types Campaign

Posted at 5:26 PM, Jun 12, 2018
and last updated 2018-06-12 17:26:23-04

The American Red Cross will launch the Missing Types Campaign to illustrate the need for new blood donors to ensure lifesaving blood is available for patients.

The blood donor base is shrinking.  

Over the past four years, new Red Cross blood donors have declined by about 80,000 each year. 

This is not just a Red Cross trend, but a challenge that all blood collection organizations face across the country and around the world.