Project Roadblock is a multi-platform drunk driving prevention campaign. Project Roadblock's flight runs when alcohol-impaired driving accounts for nearly one-third of motor vehicle crash fatalities: the holiday week of December 26th through New Year's Eve.
Through continued support of Project Roadblock, and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 20% from 13,099 in 2004 to 10,497 in 2016. However, fatalities are up 1.7% since 2015.
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