Serious Watchers aren't an exclusive bunch.
We all have a show we're obsessed with, like 'Orange is the New Black.' LG wanted to connect the love we all have for these shows to the way we watch them, and remind people they owe it to themselves and the show creators to view these shows the best way possible – turning the TV itself into a badge of honor," said Stu Mair, executive creative director at FCB New York, who worked with LG on the online video campaign.
As the OLED TV pioneer, LG offers the industry's widest OLED TV selection with 10 models including the amazing blade-slim B7 and C7 LG OLED TV series, Picture-on-Glass E7 and G7 LG OLED TV series, and the unique Picture-on-Wall LG SIGNATURE OLED TV W7 series.
In the months ahead, LG will be launching a series of unforgettable social activations, entertaining, rewarding and challenging the #SeriousWatcher community to prove just how serious they are in unexpected and sometimes extreme ways.
For more information on LG OLED TVs, please visit www.seriouswatcher.com.