AM Buffalo


American Ballet Theatre’s rise

Posted at 4:26 PM, Dec 28, 2020
and last updated 2020-12-28 17:52:43-05

LG Signature, the ultra-premium brand from LG Electronics is making news again. They are partnering with the American Ballet Theater to film the first ever 8k resolution video production of The Nutcracker. They are also taking their dance a step further with On Our Toes which supports the newly launched ABT Rise Program. From educational programs and scholarships to artistic and administrative initiatives, ABT Rise will drive diversity, equity and inclusion on and off the stage. Peggy Ang, vice president marketing LB electronics says what LG Signature is doing this holiday is to provide a percentage of their holiday online sales toward the ABT Rise Program. She says this is a near and dear program to theirs because ABT Rise Program is all about inclusion to sustain the excellence of the arts. As the exclusive ABT global electronics partner, LG Signatures will contribute $10,000 ABT Rise this holiday this season in the hopes it will help build opportunities for others in the new year.

How can you help? They are calling for video submissions through December 28th showing the moves that bring you joy using #onourtoes or if you have your eye on of LG Signatures latest appliances, now is the time to buy. Every video submission and LG Signature purchase will contribute to their donation.

Click here to visit the website for more information on ABT Rise.

For more information on LG electronics click here.