More Super Bowl ads featuring people with disabilites
BUFFALO, N.Y. (WKBW) - It was the smile of 6-year-old Gracie that prompted one mother to fight for change in the advertising world.
“It’s important that everyone feels represented and I think that it has a big impact on you know self-esteem,” Katie Driscoll told 7 Eyewitness News.
The mother of six and photographer says she didn’t see many models in print or commercials who looked like Gracie, who has Down syndrome, so she started an agency to provide them.
Changing the Face of Beauty is a non-profit focused on inclusion – and her dream of a visually diverse advertising world is slowly making progress.
This year when the matchup between the Denver Broncos and the Carolina Panthers goes to commercial, Driscoll will get the chance to experience a new diversity.
A little girl named Cora, who, like her daughter is living with Down syndrome, will make her first Super Bowl appearance.
Cora who is no stranger to the modeling world, is featured in an ad for SunTrust Financial. The company behind Axe is also featuring a young man in a wheelchair in one of their ads.