This is Jason Estepan representing Travesty Pictures. Travesty Pictures is an independent viral marketing team comprised of two film makers. We came up with the cover project to launch Travesty Pictures along with the local Western New York music scene. We are aware that many bands are trying very hard to reach a large audience and make a living from music with no success. We created a team of audio engineers, music producers, fifteen bands along with our two film makers to make this cover project a reality. We have discounts on all of the studios and we personally are giving out free labor and promotion for these bands. Unfortunately we need a budget to launch this project and pay for the audio labs and the props for the videos. We hope to get local support all around Western New York to fuel this project and make it everything it should be. We expect 20 million to 100 million views on the entire project. Nick Arnot from Travesty Pictures used to run a music video chat series that has over 4 million views using the same strategy for the cover project. Now we are turning that series into a professional MTV quality series.We are using mainstream media to advertise this project through our system we developed. Through research we can find release dates of music videos and the singles from mainstream artists and release our version before they do giving us a huge edge.
We produce a song from start to finish, we then film a music video for that song. The finished product generally goes viral due to our creative marketing plan, resulting in huge success for the bands and individuals we produce. This is an ongoing project, that we have already seen great success with. With the proposed budget we will be producing fifteen videos for this series (our 2011 season).
Below we have a link to our video presentation in an effort to raise money through donations and it explains more of the project.
We have worked on the His Name Was Yesterday video under a previous name Six Year Productions and you can check out that original music video below
We have two examples of this project already.
The is our latest video (and video of the series). It's a cover song of "blow" by Kesha expected to reach an audience of around 200,000 people by march.
This next video we recently shot and directed for a band, this is just a look at what some of the videos can / will look like.
This last video is our first video from the project, we have upgraded our equipment and crew since this video. It still shows the potential of what this project can be.
Roster for The "Cover" Project
1. The Marianas Embrace
2. Ghost Sequence
4. Forever, Emily
5. Come honor
6. The Hello Approach
8. The Blank Shots
9. Meet Me in March
10. Lightning Killed My Parents
11. Ben Salhany and Paul Mitro Side Project
12. Under The Skylight
13. Birth Of A Catastrophe
14. in The Presence Of Enemies
15. Heading North
Our goal is to gather millions of views for these bands so they can sell their original content on Itunes and possible get signed from a record label. We also have a plan to launch project buffalo which is a project in which we take those same 15 bands and follow up with an original song and sell it right on Youtube and Itunes.
There is a lot of information about this but thats a rough idea. If you would like to follow up our contact is listed below
Director and Editor
Graphics, Co Director and Viral Marketing