Women In Leadership: Marie Rabin

September 24, 2012 Updated Sep 24, 2012 at 9:13 PM EDT

By WKBW Admin

September 24, 2012 Updated Sep 24, 2012 at 9:13 PM EDT

Starting your own business may seem daunting, but for this month's Women In Leadership honoree, it's natural fit. That's why Marie Rabin is being recognized. Eyewitness News partners with the Buffalo-Niagara Chapter of the National Association of Women Business Owners on these reports. Here's Eyewitness News Anchor Joanna Pasceri.

Stacks of medical supplies fill a warehouse. It's a sign of the growing demand for products at Cara Medical, a women-owned business started in 1990 from Marie Rabin's dining room table.

Marie was already a business owner, running a private occupational therapy agency when she bowed out to start this new venture.

Marie's entrepreneurial spirit may have sprung from her parents, who were also business owners. They ran a motel at Main and Sheridan for years and then bought a car wash.

Cara Medical is the last independent distributor of medical supplies in Western New York. The others sold out to national companies, but Cara can compete in price because of its partnership with a medical supply wholesaler, and much of its business is with state agencies, that are required to patronize minority-owned companies.

Clients also like the personal touch. There's always a person answering the phone, and Marie says she's known for her follow-through on orders.

She branched out on her own for more flexibility raising her two children. Now that they are all grown, she is ramping up her efforts and sees an even brighter future.

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