Countdown To The Variety Kids Telethon

February 11, 2011 Updated Oct 20, 2013 at 6:52 PM EDT

By WKBW News

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February 11, 2011 Updated Oct 20, 2013 at 6:52 PM EDT

Buffalo (WKBW) Every year, Western New Yorkers show their kindness and caring by giving to the Variety Kids Telethon to benefit Women and Children's Hospital and other children's charities. With less than a month until the big day, preparations are already underway.

The Variety Kids Telethon has become a Western New York tradition. Now in it's 49th year, it has become a Channel 7 staple, and a great way for local people to help local organizations, including Women's and Children's Hospital of Buffalo and many other children's charities.

Steve Podosek is is the Executive Producer of the Variety Kids Telethon. "Our kids that need the help of the hospital, the MD Center, all of our other children's charities, they're our future. These dollars that everyone is donating is helping to ensure our kids' futures," he said Monday.

Thursday was the kick-off event for this year's telethon. Chef's Restaurant put on the annual media luncheon.

Some of this year's performers include local band "More Than Me," Terry Buchwald, Mr. Food, and Channel 7 personalities.

But organizers agree, there really is only one reason the telethon is a success every year. Western New Yorkers care about our children.

"Whenever you realize that children's lives are at risk, you can help out by just giving a little bit. It's huge and Buffalo is a small community with a big heart," said Paula Salvatore, who along with her husband Joe are this year's honorary chairpersons.

Last year's telethon raised over $1.2 million, and this year those involved hope it will only get bigger.

The 2011 Variety Club Telethon will take place on March 6th from 7am to 7pm, and can be seen on Channel Seven. You can find out more information by going to "news links" at wkbw.com to click to the official Telethon website.

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