East Aurora, N.Y. (WKBW) – Some say that Vidler's Five and Dime is a hidden gem of Western New York. Now, the store could go national thanks to a Super Bowl contest.
“It's called Small Business, Big Game. It's a chance for a small business to have a spot on the Super Bowl. It's incredibly expensive,” Store Owner Don Vidler said.
Expensive could be an understatement. It costs about two million dollars for thirty seconds of airtime. Vidler's could score a slot for free, but they need your help. Don Vidler said go online and vote.
“If they go to our Facebook page we post a reminder to vote. You can click on that link which takes them to the Intuit sight where they can vote. You can vote daily,” Vidler said.
Intuit is the company that is running the contest and will produce the commercial for the winner. Then, it will head to the airways during the big game.
Vidler's already makes their own online commercials. At this point, those ads are not being used as criteria in this contest. Vidler said victory lies in votes from the public.
“Create a lot of interest and people will think of coming here. It might plant a see. It really is a very pretty and unique city,” Beverly Vidler said.
Don Vidler said it would be positive for the entire region.
“There are so many positive and good things going on in Buffalo. There's Canalside and all the other things going on downtown so it would be nice for the rest of the country to realize that,” Vidler said.
Vidler said they've already come a long way but he says the stories historic charm with a modern twist could bring them to the big game.
“We're an old fashioned store and we are embracing social media. We're not selling buggy wipes and lampblack anymore as my father used to say but we do have some new things but we have the original store and wooden floors,” Vidler said.