UB announces Major Additions to Game Day Experience

June 19, 2013 Updated Jun 19, 2013 at 4:10 PM EDT

By WKBW News

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UB announces Major Additions to Game Day Experience

June 19, 2013 Updated Jun 19, 2013 at 4:10 PM EDT

BUFFALO, NY - (WKBW/UB Release) Just one year into his tenure as Director of Athletics, Danny White is making some major changes as it relates to what fans can expect when they step on to the UB campus for football Saturdays this fall. Included in the plans are an enhanced "Walk to Victory "by the football team, added fan amenities in Stampede Square and by far the biggest addition to the promotional calendar, a UB Football Tailgate Concert Series held two hours prior to each game adjacent to UB Stadium.

"Working with John Lambert and our External Affairs team, we made it a priority to reevaluate what we were providing our fans in terms of the total college football experience and looked to invest in activities that would build a vibrant UB campus on game days," White said. "The success of the summer concert series currently running here in our market along with the national trends we evaluated, made adding these enhancements a major initiative to meet the expectations of our growing fan base. I believe the unique mix of national music acts along with our family friendly experience, will make the UB campus and Bulls football the perfect place to tailgate this fall."

Each week a major announcement in the Tailgate Concert Series and promotional schedule will be released to fans as part of the Bulls new "Countdown to Kickoff" update, but White was quick to indicate that you will want to get your season tickets now to ensure the best seat locations for UB Football this season.

"Dedicated and passionate fans are essential to our continued growth and that is why in the offseason we committed to a football season ticket price of $90," White said. "We are confident that this move, along with providing a neutral site game at Ralph Wilson Stadium (The Clash at the Ralph), as well as all of our new game day enhancements will make UB Football the must have ticket for every college football fan in Western New York."

As part of this new initiative, the Bulls are proud to announce two-time Grammy Award winner Kool and the Gang will be performing at this year's Homecoming and Family Weekend on October 5. Selling over 70 million albums worldwide, Kool and the Gang bring their legendary iconic sound to the UB campus direct from the first leg of Kid Rock's Rebel Soul Tour. Their UB appearance comes off the heels of their wildly successful 50 plus city tour last year with Van Halen. With 25 certified top ten hits such as "Get Down On It" and the classic hit "Celebration," Kool and the Gang have performed continuously longer than any R&B group in history.

"We couldn't be more excited about the UB Football Tailgate Concert Series along with the other promotional enhancements we have in store for our fans," White said. "In addition to the headline acts appearing at UB Stadium this season, Stampede Square will come alive with interactive fan activities, giveaways, and the broadcast of a live radio pregame show courtesy of CBS Sports Radio THE FAN 1270 am.

"It's truly all about game day this fall and we want to build a culture that celebrates the college football experience available right here in Western New York on the UB campus. As New York State's largest public university, our potential is truly limitless as we continue to utilize our athletics program as a rallying point to galvanize the community at large. These are exciting times for our institution."

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