Women In Leadership honoree is all fun and games

She is co-owner of The Treehouse toy store

BUFFALO, N.Y. (WKBW) - February's Women In Leadership honoree has a job that really is all fun and games!

Gaetana Schueckler and her husband Dave own The Treehouse toy store in the heart of Buffalo's Elmwood Village.

Using their business and marketing backgrounds, they took a leap of faith and started their own business, a decision fueled by their desire to stay in Buffalo.

After doing her own research, Gaetana realized the need for a toy store in the neighborhood, and in 1996, The Treehouse was born!

"There is absolutely more hours and stress than when we worked for someone else... but it's our stress.  It's our decisions," said Gaetana.

Almost 20 years later, The Treehouse toy store has relocated once and more than doubled in size.

Gaetana said, "I have to remind myself when I walk into the store that this is something that was nothing but an idea."

Gaetana says she doesn't know if this is where she will be in 10 years, but she does know all that she's learned along the way will help guide her in the future.

Print this article Back to Top