Buffalo, NY (WKBW) - A new app is trying to shock young women into cutting back on alcohol.
The program, called The Drinking Mirror, tries to paint a picture of what binge drinking does to your looks.
According to the CDC, one in four young American adults downs four or more drinks in just a few hours.
However, over in Scotland, binge drinking is such a problem, the government created a campaign called "Drink Smarter," hoping to get women to drink less.
In a culture obsessed with the Kardashians and Snooki, the campaign's creators decided if they cannot get attention with health scares, it would capture drinkers concerns of vanity.
A website and app show what binge drinkers would look like 10 years down the line. Just snap a picture, and choose how many drinks you have a week.
Channel 7's Rachel Elzufon decided to put this app to the test.
She met up with Jasmin Abdel-Malek and Raman Maur -- two college students in Buffalo. Neither drink, but their friends do.
After some photos, we decided to see what Jasmin and Raman would look like if they had one to five drinks a week for the next ten years.
Jasmin saw "wrinkles. I definitely look older."
Raman exclaimed, "I look like a chipmunk! My cheeks are definitely red."
However, one to five drinks a week is one of the lower choices -- and usually is not considered binge drinking. So we tried six to ten drinks a week.
The pictures shocked both girls. Jasmin described, "My face looks really red. You can see the veins."
However, the next question we had to ask -- how realistic is this app?
Dr. Keith Felstead with Sisters Hospital describes this app as a "worst case scenario." However, he did say there is definitely some truth behind the pictures -- starting with the weight gain.
"Any drink can have 150-200 calories, and it's almost like you drink it without even thinking about those calories."
Another side effect is dehydration, which does more than leave you with a bad hangover. Felstead explains, "With the lack of water in our skin, our skin will kind of sag or not look as healthy."
Binge drinking hurts the skin. Slowing circulation it dilates veins, creating redness and puffiness.
However, perhaps the biggest side effect is the aging and wrinkles.
Felstead says, "You throw in the toxin affect of the alcohol -- that causes the DNA damage where the cells can't reproduce and create healthy cells."
Still, the app may be getting the point across. Jasmin and Raman say they are "definitely going to down this app, and show (our friends) the long term effects."
The free app is available and iPhones, iPads and Droids. It is also available online at www.drinksmarter.org.