It comes in a shiny package with cartoon characters on it and children think it's candy. "Fruit Bomb" is an air freshener, but even adults are being fooled by it's colorful packet.

A Lovejoy convenience store was apparently confused too, because it stocked the product in the candy isle.

On Wednesday afternoon, Dee Hafi's children bought it, thinking it would deliver a delicious burst of fruit flavor. Instead, it made them sick.

"I realized that it was not candy and on the back of the package it says do not eat," said Hafi. "That could have poisoned them."

Poison control experts are so concerned, they're launching a campaign tomorrow to inform parents about the danger of products that look like candy.