Taste of Buffalo Preview!

July 2, 2012 Updated Jul 2, 2012 at 2:44 PM EDT

By WKBW News

July 2, 2012 Updated Jul 2, 2012 at 2:44 PM EDT

BUFFALO, N.Y. ( WKBW ) Taste of Buffalo Chairman Chris Hitchcock and Lisa Sorrentino from Anderson's stopped by "Eyewitness News This Morning!" Monday to preview the "Taste of Buffalo" weekend food festival July 7th and 8th in downtown Buffalo.

You can almost taste the flavors of the ice cream in the video!

WKBW is a proud co-sponsor of the event, and some of your favorite personalities will be at the Channel 7 tent inside Niagara Square Saturday and Sunday from 11am until 7pm.

Here is more from the Taste website:

The mission of the Taste of Buffalo presented by Tops is "to provide an affordable and enjoyable weekend festival in a socially responsible manner for families of Western New York; to enhance the quality of life in the Niagara Frontier and promote downtown Buffalo."

Get A Taste
The Taste is a weekend festival filled with great food and entertainment. It is located in the heart of Downtown Buffalo along Delaware Avenue beginning just South of Niagara Square by City Hall and heading North almost all the way to Chippewa Street. It begins at 11 a.m. daily and there is no admission charge.

Music To Your Ears
The music never stops with three stages providing continuous entertainment. From Jazz to Top 40, from Pops to Blues, the best local, regional and national artists are always showcased.

Food For Thought
More than 200 culinary specialties are served by WNY's best restaurants. All items are priced between $1.00 and $4.00. Pick your favorite food or sample something new like Elvis Cheesecake or Prime Rib Summer Chili w/ Cornbread Crouton. The Taste has it all.

Tasty Facts
The Taste of Buffalo presented by TOPS is the largest two-day food festival in the United States. It began in 1984 and now attracts almost 450,000 patrons annually. It has been voted WNY's premier outdoor festival. The Taste is a not-for-profit corporation registered with the State of New York and is run by an all-volunteer board of directors. The primary purpose of the event is to showcase downtown Buffalo and the wonderful restaurants that call our region home. As a rule, the Taste is designed to break even. Sponsorships help cover some of the expenses and food prices are set to make the event affordable for all families. The vast majority of the income from the Taste goes home with the restaurants and, after expenses (tents, electricity, permits, entertainment, trash collection, and more!), the Taste makes one or more contributions to local charitable organizations. Select charities and non-profit groups also partner with the Taste to staff ticket and beverage booths with volunteers in return for a small stipend. Up to five high school seniors residing in one of the eight counties in WNY, who intend to pursue a major in a culinary arts or hospitality curriculum, each receive $1,000 scholarships from the Taste each year.