How Did Super Bowl Commercials Rate?

February 6, 2012 Updated Feb 6, 2012 at 9:09 AM EDT

By WKBW News

February 6, 2012 Updated Feb 6, 2012 at 9:09 AM EDT

BUFFALO, NY ( WKBW ) The New York Giants won 21- 17 against the New England Patriots in the Super Bowl...but who won the commercial contest?

Western New York advertising and branding expert Daniel Mecca from Abbey Mecca Advertising, Branding, and Communications stopped by Channel 7's "Eyewitness News This Morning" to talk all about it with Patrick Taney, Ginger Geoffery, and "Business First" reporter Elizabeth Carey.

Mecca noted that social media played a much bigger role than ever before in generating buzz prior to the telecast, and after the fact with what commercials scored the best.

According to Dan, this was a major year for "A" list celebrities like Jerry Seinfeld, Matthew Broderick, Jay Leno, Elton John, and Regis Philbin. All played a role in various commercials.

Mecca thought one of the winners was for Doritos brand chips, in addition to the Chevy truck spot. One of the losers was for internet portal

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If you would like to see all the commercials you missed, you can connect at this website -