Washington, D.C. (WKBW) - An ad aired during the Super Bowl sponsored by the Mayors Against Illegal Guns, which both Buffalo Mayor Byron Brown and Niagara Falls Mayor Paul Dyster belong.
New York City Mayor Michael Bloomberg paid for the 30-second spot with his own money. It is clear who the ad targets. It only aired in the nation's capitol, hoping to reach lawmakers.
The ad is filled with children and is narrated by a child. It also shows a clip of NRA Chief Wayne LaPierre speaking back in 1999 where he is heard supporting background checks.
LaPierre changed his tune since that interview, which took place shortly after the Columbine gun massacre. He said having gun buyers go through background checks would create a "universal federal nightmare".
This ad is already hitting the web and comments are flooding the YouTube site. Most of the comments are being made by gun rights activists who call it misleading and "disgusting' that they would children to sell their message.