NEW YORK -- An unprecedented pre- and post-release campaign maximized exposure for international superstar Mariah Carey and her current smash hits, the #1 "Touch My Body" and #1 most added "Bye Bye," resulting in a massive #1 debut on the Billboard 200 albums chart for E=MC2, weighing in with first week Soundscan sales of 463,000 units.
E=MC2 also debuts #1 on the Top R&B/Hip-Hop albums chart and #1 on the Top Digital albums chart (Mariah's first-ever #1 digital album debut with over 50,000 scanned!). E=MC2 represents the biggest first week debut of Mariah's career!
"Mariah's an inspiration, the true definition of a star," said Antonio 'L.A.' Reid, Chairman, Island Def Jam Music Group. "She continues to amaze us with every incredible new album she creates. Now Mariah has added another plateau of success to what has become her virtually unapproachable track record on charts around the world. She proves beyond a doubt that with talent, ambition, and sheer force of will, all things are possible."
Mariah reached an historic career achievement earlier this month when "Touch My Body" became her 18th #1 hit on the Billboard Hot 100 - surpassing one of the most enduring chart records in Billboard history, Elvis Presley's 17 #1's. "Touch My Body"'s two weeks at the top marked Mariah's 78th and 79th cumulative career weeks at #1, which tied Elvis' long-standing all-time high of 79 weeks at #1, as calculated in Billboard. At the same time, Mariah is now positioned as the only active recording artist in the 50 years of the Hot 100 (which began in 1958) with the potential to surpass the Beatles' all-time high of 20 #1 hits.
"Touch My Body" took over the #1 spot with an all-time record-setting 286,000 debut week on the Billboard Hot Digital Songs chart. The video, directed by feature filmmaker Brett Ratner, and featuring a cameo by Jack McBrayer (30 Rock's Kenneth Parcell), stays in rotation on VH1, VH1 Soul, BET and 106 & Park, and FUSE; as well as #1 at Yahoo Music Video. "Touch My Body" also topped the AOL video charts for several weeks.