New Era unveils NFL caps

March 27, 2012 Updated Mar 27, 2012 at 9:15 AM EDT

By WKBW News
By Business First by David Bertola

March 27, 2012 Updated Mar 27, 2012 at 9:15 AM EDT

New Era Cap Co. Inc. is inviting Western New Yorkers to their downtown headquarters on March 31 to blow the lid off the place.

The Buffalo-based baseball cap manufacturer is celebrating their contract to sell National Football League products, which go on sale April 1. Those who attend the weekend event at the company's 160 Delaware Avenue flagship store and headquarters can buy the new caps, designed for the upcoming NFL draft, just as the clock strikes midnight.

In all, there are three lines of caps in New Era's draft collection: A 5950, which is the same model worn by Major League Baseball players, a stretch-fit (3930) and a snapback (950). While the midnight event will include refreshments and live music, details need to be finalized. Dahl said all three cap styles for all 32 NFL teams are available.

Braden Dahl, senior manager of NFL marketing for New Era, said the caps will include those that 2012 first round draft picks are presented with when they are chosen at the league's annual event, which runs April 26 through 28.

For a photo gallery of the new draft caps, see the accompanying slide show, starting with the Buffalo Bills.

Dahl said that the company has been working with the league to come up with designs for all of its new NFL caps for over a year.

Later this year, after the draft collection goes on sale, New Era will make available caps in its training camp line, as well as those that players will wear on the sidelines during regular season games.

Overall, Dahl said, New Era expects the exposure the NFL will give their products will drive sales in other product categories.

"The number of eyeballs on our products will pay dividends to all aspects of our business, which includes baseball, college and lifestyle," he said. "All will be affected, it will be a positive effect across the board."

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