Wegmans restores ads featuring Baldwin, mother

January 5, 2012 Updated Jan 5, 2012 at 8:10 AM EDT

By WKBW News
By Business First

January 5, 2012 Updated Jan 5, 2012 at 8:10 AM EDT

The decision by Wegmans to stop airing TV commercials featuring actor Alec Baldwin and his mother has been reversed.

The Rochester-based supermarket chain said Wednesday that the ads, which were recently pulled off the air because of some customer complaints, will air once again.

In a statement the company said:

"We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints. We have decided to run the commercials again, effective immediately."

It appears more customers were upset about the ads being removed than those who were against them initially, according to Wegmans.

"Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received. We enjoyed working with Alec Baldwin and his mom, Carol, and would do it again. We appreciate all the kind things they have said about Wegmans and respect the good work they do for communities," the company said.

Baldwin was involved in a dispute with an airline in December when he refused to turn off a mobile device and was then removed from the flight.

Baldwin's mother is a resident of Central New York.

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