Rich's buys Canadian dessert maker

March 27, 2012 Updated Mar 27, 2012 at 9:14 AM EDT

By WKBW News
By Business First by James Fink

March 27, 2012 Updated Mar 27, 2012 at 9:14 AM EDT

The Canadian arm of Rich Products Corp. has acquired a rival maker of frozen desserts and ice cream cakes sold in Canada.

Rich Products of Canada Ltd. has purchased Dorgel Ltd. and Elistan Foods, a small company based in Woodbridge, Ont. Terms were not disclosed.

The acquisition includes all aspects of Dorgel's and Elistan's business, including its entire product portfolio, manufacturing operations, research and development capabilities.

"We have first-hand knowledge of Dorgel's and Elistan's capabilities," said Aldo Belvedere, president, Rich Products' Canada division. "We're confident that their products will superbly complement our existing line. Their excellent reputation and established distribution network will pave the way for Rich's growth in Canada's frozen dessert category."

Dorgel and Elistan sell an expansive line of Dorgel-branded frozen desserts to top retailers across Canada.

"We're thrilled about the acquisition," Belvedere said. "It marks an important entry for Rich's into the branded retail marketplace in Canada. In addition, the frozen dessert manufacturing capability in Canada positions us to meet the growing demand for ice cream and frozen desserts in this important market."

All 47 of Dorgel's and Elistan's employees will join the Rich Products of Canada payroll. Company owner Nick Lucchese joins Rich's as Vice President, Business Development; and Eric Cannataro, co-owner, joins Rich's as Plant Manager.

"Current Dorgel customers will not experience significant changes to their current business interactions or sales relationships," Belvedere said. "We anticipate a seamless transition."

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