A boost from Mother Nature and a concert by the Canadian Tenors helped the Niagara Holiday Market begin its 37-day run with a larger-than-expected attendance.
The first-ever Niagara Holiday Market attracted more than 20,000 people during its first three days. The festival opened on Nov. 25 and will run through Jan. 1 along Old Falls Street in Niagara Falls.
"The first weekend blew away our expectations, in terms of attendance, draw and the positive feedback from visitors," said Mark Rivers, the event organizer. "Beautiful weather and a warm wonderful vibe were the gifts of our launch."
The opening weekend included the first stop of the award-winning Canadian Tenors on their 2011 holiday tour. The group performed at Conference Center Niagara Falls.
The Niagara Holiday Market is a European-style holiday market and festival that features retail shopping, live entertainment, community events, ice-skating and other winter activities with an international flavor.