Ad agency pulls all-nighter

January 26, 2012 Updated Jan 26, 2012 at 1:40 PM EDT

By WKBW News

January 26, 2012 Updated Jan 26, 2012 at 1:40 PM EDT

Imagine getting to work and punching out 25 hours later! That's what's happening at Crowley Webb. The marketing communications agency is hard at work on a 25-hour workday, which marks its 25th anniversary.

It's part of a contest that started a few months back and the winner is You and Who, an online business that sells t-shirts and hats. For every item sold, a matching item is donated to help those in need.

The prize? You and Who is getting a marathon ad campaign produced in a non-stop, 25-hour workday, which started this morning. Creative director Jeff Pappalardo says Crowley Webb workers are in for a long night!

"We haven't done this before," Pappalardo said. "Many of us haven't pulled an all nighter since college so it'll be fun! Everybody's excited!"

You and Who is now in 32 cities and hopes to expand once the ad campaign is complete tomorrow morning.

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