Big Spending on Academy Awards

February 27, 2012 Updated Feb 27, 2012 at 10:25 AM EDT

By WKBW News

February 27, 2012 Updated Feb 27, 2012 at 10:25 AM EDT

BUFFALO, NY ( Business First ) The Academy Awards are like the Super Bowl for advertisers who want to reach large target audiences. According to Kantar Media Solutions, prices for a :30 second spot in the Oscars was in the range of $1.7 million. Last year, ads fetched an average rate of $1.55 million for :30 seconds and total revenue was $74.4 million. Researchers say programs with high visibility continue to draw large audiences. Last year, 40 percent of total ad revenue came from three companies. Hyundai has been the exclusive auto advertiser since 2009. JC Penney has been a continuous sponsor since 2002. McDonald's since 1992 and American Express since 1993.

A report in this week's Business First looks at computer crime and how a lot of computer crooks leave trails of evidence, but they don't realize it. Companies like Digits LLC work as computer investigators creating forensic artifacts. When a criminal steals files from a computer on a thumb drive, these investigators can find out what files were taken on what device and when. Digits LLC even uncovered a trail that show a former employee stole his boss' credit card and passwords. Computer investigators usually team up with accountants and lawyers in such cases. You can find the report in this week's Business First.

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